Thoughtworks-Blog

For most nonprofits, adopting Salesforce.com is a huge step forward. It is just not a solution for single department, but it is a complete solution designed to serve your entire organisation. A complete cloud solution! And Techstorm is here to help you move to Cloud!

An amazing news to share! TechStorm Consulting Ltd is excited to be part of Equality Partners for Salesforce.org. Driving equality in our world and ecosystem is integral to the work we do, and yet we recognize there is still so much to do here.

As part of being a Salesforce Equality Partner, we have committed to the following actions:

• Take the 1% Pledge
• Participate in the Salesforce Talent Alliance or be working with at least one Workforce Development Group.
• Take the Cultivate Equality at Work Trail on Salesforce Trailhead
• We have an active plan in place to drive diversity and take at least one Diversity Training within our organization this year.

We believe in Equality for All and while we continue to strive to do better inside our organization, we are also proud of our partners like Salesforce who are committed to doing this work alongside us.

A little bit more about TechStorm Consulting Ltd.

TechStorm Consulting Ltd is a Global Technology Consulting and Services Company. We are headquartered in Dublin, Ireland. We are a team with extensive experience in multiple end-end implementations, maintenance, migration, integration, and end user training projects. We provide Implementation, Integration and Customisation services for

• Salesforce
• Business Information and Analytics
• Enterprise Mobility
• Product Development
• Digital Marketing

We have partnered with the Best. Salesforce-One of the most intelligent platforms in the world that takes customer experience to the next level. We are a Salesforce Registered Consulting Partners and Salesforce.org Partners. TechStorm Consulting Ltd help businesses accelerate their journey to a digital future. Our focus is on helping organizations develop a future ready system aligned to their core business needs. We will make your Journey to the CLOUD SIMPLE. An exceptionally smooth transition: keeping you involved in every single step- so you know what is happening with no surprises. And you are ready towards the end with your systems to move one step closer to your business goal.

You can read our testimonials: Click Here

Check out this video on About US: remember: We can bring you one Step closes to your Business Goal! Move to Cloud! Choose #TechStormEU

What do you think should be the most important mission/goal for Nonprofits in the current environment? Staying Connected!

Nonprofits run their entire mission by Giving to the society, caring by Sharing and Building meaningful relationships! And to achieve this mission; Nonprofits need something that can help them be connected across all the verticals and horizontals of their organization. A connected Nonprofit is what they need to become.

Salesforce launched a free and open-source platform built on the world’s #1 CRM, that can be accessed via Salesforce AppExchange by non-profit organizations. Salesforce Nonprofit Cloud, a Salesforce product, is a comprehensive set of Salesforce technologies. It is an integrated platform that includes Salesforce clouds such as Marketing Cloud and Sales Cloud along with the Lightning Platform and Communities; that are designed to successfully manage all key relationships in a Nonprofit organization and reach their goal.

What Is A Salesforce Nonprofit Success Pack (NPSP)?

Nonprofit Cloud offers features like personalized journey management, donation management, reporting and analysis, income management, donor engagement, program delivery, volunteer management, fundraising, and more.

It is built with various out-of-the-box and robust features to help Nonprofit organizations manage their customer’s data using the CRM model and leading fundraising and programs from one single platform.

Benefits and What can you do with NPSP

Salesforce NPSP is a flexible solution for Nonprofit organisations to manage donors, campaigns, volunteers, programs, grants, and more – all in one place to get a 360-degree view of their org.

How can TechStorm help you?

From Salesforce Nonprofit Cloud Consulting to Salesforce Nonprofit Cloud Implementation to data migration to Administration, you can always count on TechStorm Consulting Ltd for everything in Salesforce!

TechStorm Consulting Ltd is offering free Healthcheck services for existing Salesforce charity users and new customers. During the Healthcheck, we will review your business processes and provide recommendations on how your organization will see the benefits in revenue generation, leads nurturing (new members onboarding), campaigns for both outbound and inbounds et.al. TechStorm will help you:

• Improve the visibility across the organization.
• Strengthen data integrity and accuracy.
• Increase sales effectiveness and accuracy.

With NPSP, we can support the standard Salesforce platform for you and also add pre-built components to manage constituents/donors, volunteers, engagement initiatives and more.

Salesforce is not just a CRM.

Salesforce has been unprecedentedly the most popular, dynamic, and reliable Customer Relationship Management platform, recognized by industry experts. It is the leader of all CRMs, as it connects marketing, sales, commerce, support, and IT into one system. Yet, Salesforce is not just a CRM. It is probably one of the best PaaS (Platform as a Service) that accelerates development by maintaining a low cost for all user-centric business interfaces. TechStorm Consulting Ltd, a registered partner of Salesforce in Dublin, shares how the platform serves as a cornerstone in digital transformation, particularly in this global crisis.

How Salesforce Became the Most Powerful Platform?

Have you ever wondered how impeccable it is to manage leads, boost pipelines, and provide exceptional customer service? It is because, in the guise of a CRM system in the front-end, Salesforce has been offering more behind the scenes.

In order to, develop the world’s best cloud-based CRM (Sales Cloud), Salesforce required best in class SaaS platform that could process complicated configurations that different CRM implementations needed. They wanted to build their core deliverable that came with a dynamic technical foresight. As a result, they created the Force platform that dealt much more than sales management and lead generation. And because CRM was the first possibility on Salesforce, it was created in a way that allowed access to customer data on other apps.

That is just the first possibility. Salesforce usability in the business application is nearly limitless.

Salesforce PaaS - a Powerful, Simplified Full-Stack Developer

Salesforce, incorporating the functionalities of MuleStop, streamlines full-stack development by modernizing and accelerating the software development lifecycle from top to bottom. It effectively reduces the time and maintenance cost required to upkeep the numerous elements of a full-stack development – systems, software, database, and ancillary components.

Benefits of Salesforce as a PaaS:

• Salesforce Lightning Platform supports most ‘table-stakes’ development functionalities, like cross-component communication, login and security, data modeling, workflow management, page layout responsiveness, and integration.
• Sales, SLA enforcement, customer engagement, sophisticated business analytics, customer service, and other high-level, complex business workflows are already a part of Salesforce as licensable applications. Users can customize them as per their requirements.

General Solutions of Salesforce Customer 360

Salesforce Customer 360 effortlessly bridges fragmented customer data within an organization and allows integrated customer engagement. Few solutions that Salesforce Customer 360 offers are:

Salesforce CRM in Dublin Possibilities are Limited Only to Your Imagination and Business Challenges

With the Salesforce Platform as a Service (PaaS), even non-developers can customize applications on top of the framework. Since Salesforce automates most business complexities with regards to development, it lets developers concentrate entirely on the business logic. This further enables Salesforce developers to build dynamic ERPs using the Salesforce platform, which can be easily managed with the Salesforce Customer 360.

Coupled with the business analytics tool, Einstein Analytics, Salesforce has created an impressive means to get the most out of their Cloud. The tool is designed considering all recent technology trends, which makes it invaluable for future needs. Some of the applications of Einstein Analytics include:

• Personalization reports and dashboards for responsive and mobile apps
• AI and Machine Learning enabled
• Natural Language Processing enabled (NLP)

You can also use Customer 360 to extend Salesforce outside its family for external platforms or legacy systems that cannot be replaced.

Since its launch in 1999, Salesforce has been leading in CRM and is rapidly gaining popularity as a PaaS. If you want your company to comply with modern technological needs, hire Techstorm Business IT Consulting Services in Dublin.

A successful enterprise mobility strategy in 2020 should be about identifying the pros and cons and analyzing the influence of mobile technologies in the future of a company. Mobility solutions play a critical role in engaging and retaining customers, particularly during this pandemic when consumers are actively spending more time on their mobile devices, more than the average 5 hours they consumed per day. Currently, mobile devices drive 70% of internet traffic. However, amongst all the recent technical advancements, artificial intelligence-based tools and solutions have gained credibility in the global enterprise mobility realm.

AI and Business Digital Transformation in Dublin

From banking to healthcare to even education and media & entertainment, AI continually redefines industries for the past couple of years. Virtual Assistance, Wearable Gadgets, Chatbots, and AI robots are some mobile application development solutions in Dublin that assist enterprises in serving their clients.

Example: Virtual assistance and wearable gadgets in the healthcare industry to treat patients effectively.

It is reported that people are using laptops and even smartphones less for daily activities, which can be accomplished using AI-based virtual assistants, such as Google Assistant, Alexa, Wearables, and Siri.

Some Facts: How AI is Redefining Enterprise Mobility

While we are using mobile devices for everything, AI, data analytics, and machine learning have transformed mobile application development solutions from a mere function to a full-fledged organizational strategic decision-maker.

- By the year 2021, investment in AI-based business IT consulting services is expected to reach $57 million globally, most of which will be made by manufacturing, retail, and healthcare industries.

- AI to make the world better in terms of communication and activities: Believed by around 61% of the global population, particularly the industrialists.

- Comparison between 2018 and 2022: The global expenditure on Artificial Intelligence by the end of 2022 is expected to be $7.3 billion per year compared to the year 2018’s $2 billion.

- The market size of BYOD by 2021: Bring your Own Device (BYOD), and enterprise mobility’s market size in 2016 was $35 million. However, it is expected to increase to $75.30 billion by the 2021 year-end.

- CIO prediction: CIO predicts that the number of implementation of AI-based tools in enterprises will increase to 46% in the next few years, which was just 4% in 2018.

- Global leaders, such as Samsung, Apple, and Amazon’s versatile applications, integrated with AI, reveal that AI is redefining the enterprise mobility space, rather effectively.

How AI-based Virtual Assistants Help in Enterprise Mobility

AI-powered mobile application development is remodeling organizations with inventive and engaging solutions. AI has introduced several ways to use mobile apps, gadgets, images, videos, voice, data, and texts. Here are a few exciting ways Business IT Consulting Services in Dublin can utilize AI and VR in aiding enterprise mobility.

Introduction of Smart Mobile Applications

AI effectively enhances the enterprise mobile application development process by simplifying business operations by at least 20%. Mobile apps are in themselves a great boon to businesses and consumers. With the integration of AI, mobile apps invariably become secure for the consumer while streamlining operations for companies. Brands can analyze user behavior through AI-enabled apps, which allows them to provide personalized solutions to users. Furthermore, AI also optimizes resource use of the application.

Automate Reasoning for Best Decision Making

With AI, you need not have to instruct an application or system to bring about the best decision or most sorted information; it automatically optimizes the best decision based on metrics provided. Automated Reasoning in enterprise mobility is an AI element through which developed program reasons without any external drive.

One of the viable examples of Automated Reasoning is Maps or Transportation Services, like Uber or Ola. The apps use AI-automate Reasoning to identify the best possible route for an individual that he can follow to reach his/her destination. The app does the calculation in real-time, such as the traffic at that particular hour. Automated Reasoning also helps Google Maps to derive three or more best routes for different modes of transport – by walk, by bike, by bus, by taxi, or by hike.

AI Chatbots

AI Chatbots can significantly reduce user wait time to communicate with a brand, besides lowering the overhead costs. Chatbots are one of the most significant gifts AI has given to businesses. Chatbots can efficiently serve all demands of modern-day operations – answer customer queries in the absence of customer care executives, solve user problems, analyze user behavior for predictive analysis, and so on.

Chatbots with Sentimental Analysis

At the time of its inception, the chatbot was slightly robotic in delivering answers. With the advancements of artificial intelligence, they have gained the ability to address inquiries by considering user sentiments. This means that when a user enters a query, the sentimental analysis understands the text and the tone behind it and then answers the question efficiently.

Sentimental analytics provide detailed insights about customers, such as their opinions, level of satisfaction, feedback, and reviews, which can help them develop better strategies.

Simplify Everything Using Big Data Analytics and Predictive Analysis

If chatbots are the most expensive gift AI has given us, Data Mining using Big Data Analytics and Predictive Analysis proves to be right and left hands in establishing a competitive business front without increasing the cost. They transform how businesses decide goals, strategies, and marketing plans. For instance, Data Mining helps organizations extract all crucial and vulnerable data of consumers, even from an extravagantly large database, that they can use to deliver custom solutions.

While data mining enables businesses to sort through a massive chunk of crucial data, predictive analysis helps refine the data and predict its effect on markets. Predictive analytics in AI models is split into Descriptive Analytics (What happened), Diagnostic Analytics (How did it happen), Predictive Analytics (What is the consequence), and Perspective Analytics (How to optimize it). Predictive Analytics provides all three – hindsight, insight, and foresight.

AI for Consumer Engagement

No matter which industry you are in, what your business is all about, or where you are located in the world, your goal must always align with your customers’. Your products, solutions, and services should satisfy them. At the same time, your marketing tactics should focus on attracting new customers and retaining existing ones.

AI can play a crucial role in consumer engagement and retention. AI-based virtual assistant tools in enterprise mobility can help businesses create smart modules that provide insights on user behavior and buying patterns for improved customer satisfaction. AI can enhance user experience through devising personalized solutions, which, in return, boost satisfaction and brand loyalty.

Technology has changed drastically, from sci-fi to virtual reality that drives touch and expression. AI is not a fiction anymore but rather a real-time saver for businesses. It successfully shifts business processes to an automated facility that solves most of the common problems of human beings. If you want to become a leader in your industry, you must adapt to inventive solutions that help you. Allow Techstorm Business Digital Transformation Dublin enables you to embrace AI and experience the change.

At the beginning of this year, everything seemed promising until they weren’t. The Covid-19 pandemic has hit businesses hard and affected normal operations, especially the way we engage, work, commute, and provide services. Most non-essential businesses have been forced to change their setups to remote-based work environment indefinitely. However, if there’s one IT segment that has emerged to be strong support in this rapidly escalating crisis, it would be cloud computing.

Cloud-based solutions can greatly help businesses to shift to a collaborative swiftly and cost-effectively, remote business environment without losing continuity. Read on to get an idea of how cloud-based solutions can support businesses during the Covid-19 pandemic.

Cloud Computing has Connected Us amid the Lockdown

Cloud computing has proved to be the most effective and comprehensive support for businesses/brands now, particularly when physical interaction is not an acceptable way of interaction anymore. For instance, Microsoft virtual desktop witnessed a 300% spike in usage during the last quarter. Besides, its Team product saw a massive 775% growth in usage in Italy, let alone the world.

Right from the entertainment industry, such as Netflix and Facebook, which has kept us sane during the crisis to eCommerce portals like Amazon, every business has benefited from cloud-based solutions.

Cloud Computing for Businesses

Depending upon the kind of business you own, the usage and benefits of cloud-based solutions vary.

Cloud Scales Up eCommerce

We need reliable and sustainable eCommerce now more than ever. With cloud computing, you can order stock quickly, receive, pack, and dispatch orders even more swiftly, besides maintain a secure and efficient data log. Many businesses have shut down their brick and mortar shops because consumers are accessing the internet for products, and this is something cloud can help you work on.

Improves Customer Support

Cloud-based solutions can easily organize contact centre’s into remote working facilities with web chat options and online payment integration.

Improves Healthcare Treatments and Services - Telehealth

Hospitals, clinics, laboratories, and other private and government healthcare service providers can benefit from cloud computing to optimize services and improve patient interaction.

Right from diagnosing ailments to treating patients living in a remote location to improving patient and doctor management, and even processing prescriptions, discussing cases, and coordinating with labs, everything can be managed on Cloud.

Facilitate Work from Options

WHO and CDC have been repeatedly encouraging the IT companies to work from home as much as possible! Many countries have mandated only 15% of staff inside the offices and 85% to work remotely. Cloud can bring your office and business together, despite everyone working from their respective homes.

Cloud computing eliminates data inconsistencies and data errors by integrating systems and providing multiple access to data and servers at the same time.

Cloud Computing for Education Industry can bring a New Dawn

Cloud-based solutions, cloud ERPs can allow students to access study materials, homework, and assignments from their homes, enable teachers to conduct online classes, and upload training materials without any network issues and help the administration to manage and access student and institution data easily.

We cannot imagine a world without cloud computing. With Cloud, comes stability and flexibility, besides efficiency. Cloud is a necessity today which has prevented the world economy from coming to a standstill. However, you must choose a legitimate cloud operator to ensure heightened and safe business operations. Learn how you can leverage the power of cloud computing in your business with a free consultation.

We are a registered Salesforce Nonprofit partner, with a wide-ranging expertise of providing solutions in the nonprofit sector. We know each non-profit organization has very unique needs and while working with each organisation, we helped them go farther and faster with Salesforce to support their mission

Increasing efficiency and funding is always at the top of every nonprofit’s list. Whether that funding is related to donations, fundraising, events, volunteers, or any other related practice, we will help you manage and measure the impact of the good you are doing.

Some of the Benefits of Salesforce to Nonprofits*

• Improved prospect acquisition (38% - 2019)
• Improved donor retention and Track funding (31% - 2019)
• Savings in service and support costs (31% - 2019)
• Time saving automation
• Track efforts and growth

If you are just getting started or are looking to do more with Salesforce, you’ve come to the right place. Reach out to TechStorm Consulting Ltd today to know more about Salesforce.org. It is time to gain all the benefits of a cloud-based technology that will make you a connected nonprofit. A simple all in one platform that covers all the features required for your organizational mission of creating a better world. Salesforce for Nonprofits Consulting & Support: Managing impact as a Nonprofit and Making this world a better place for everyone!

During these current times of pandemic, TechStorm Consulting is offering free health check service for existing Salesforce Nonprofit users and also for new customers looking to implement Salesforce for Nonprofits

Get a free Salesforce check-up: TechStorm Salesforce certified consultant will evaluate your existing Salesforce implementation and create a report with recommendations in the following areas:

• Security and Business Process Review
• Salesforce Best Practices
• Lightning Readiness - Are you ready to make the switch to Salesforce's updated UI?
• Data integrity - is your data complete, normalized and usable?
• App check - what apps are you using (and not using)? Are there new apps you could take advantage of?
• Integration check - is your email client integrated? What other products do you use that could be easily integrated with Salesforce?
• User adoption - is everyone logging in and using the platform as they should?
• New features - are you taking advantage of the latest productivity enhancing features from Salesforce? With 3 releases a year, it can be hard to stay on top of all the current features. Luckily, we follow new Salesforce releases closely!

What is Salesforce for Nonprofits?

Most commonly known as Salesforce.org for nonprofits. Salesforce for nonprofits is the set of end-to-end solutions that helps your organisation become a connected nonprofit. Built for the social and mobile era, Salesforce for nonprofits will connect your entire nonprofit– your partners, supporters, employees, and programs. It enables you to deliver:

• Better programs and services
• Engage and strengthen your community
• Communicate more effectively
• Raise more resource

What would you gain from this Healthcheck by TechStorm Consulting Ltd?

• Validate data cleanliness
• Improved user adoption with better collaboration throughout the organisation
• Less time spent entering data
• More accurate reports & dashboards
• Management better equipped to make important decisions
• Automated processes (workflow) ensure important tasks get assigned and completed
• Increased return on investment as a result of extracting full value from your CRM
• Increased system security

After a HealthCheck done by TechStorm Consulting Ltd, you will know exactly the state of your Salesforce system and what needs to be done to address any issues and seize hidden opportunities.

Reach out to us. We are all in this together. This service is available for both existing users of Salesforce and for those who are looking to make a jump to the cloud. TechStorm Consulting Ltd can make your journey to the Cloud SIMPLE! You can email us at info@techstorm.ie

Salesforce is the world’s leading and best Customer Relationship Management (CRM) platform. It is used by all types of businesses (small, medium or large). Salesforce provides some of the powerful marketing automation tools to the customers. This blog is about discussing the two most interesting marketing automation services provided by Salesforce. Pardot and Marketing Cloud! Today many organizations across the world are now are turning to Marketing Automation platforms. These companies want to be

• In touch with their target audience,
• Know more them,
• To maintain long-lasting and ever-present relationships!

So when it comes to choosing the right platform for their needs, there are a lot of questions around these tools like:

• Are Pardot and Marketing Cloud same?
• Is Pardot a Built-in feature of Marketing Cloud?
• Is Pardot cheaper version of Marketing Cloud?
• Marketing Cloud name is so fancy? Is it complicated? Pardot sounds simple? Is Pardot a CRM too?
• How compatible are these tools with Google analytics (this is a very common question with digital marketers who want the best of both worlds)?

And the list goes on….

Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud is more suited for B2C Marketing needs. The full Marketing Cloud suite is mainly targeted for established marketing teams who have the bandwidth to create, tailor, and analyze digital campaigns and data, through multi-channels like social/SMS/text message integration. But smaller companies could benefit from focusing on just one or two components, such as Journey Builder. Marketing Cloud provides a unified view of customers so businesses can create personalized, omni-channel, customer journeys. A complete 360-degree overview! Explore AppExchange for more details on Marketing Cloud

To keep it simple: Pardot is more popular with organizations which have a deeper sales cycle and upselling plays a very important role. Pardot is best fit for B2B companies. With Pardot you can reach your target audience in number of ways through social media and paid marketing. The amazing features in Pardot can give you detailed analysis through real-time customer behavior based on which you can create more personalized campaigns. AppExchange rating for Pardot

The common feature for both Pardot and Marketing Cloud

The Key Differences

	Pardot	Marketing Cloud
Channel	Email Lead Scoring	SMS, Email, Social, Transactional, Predictive, Ads
DB od Record	Sales Cloud(required)	Any
Goal	Conversion/Outreach	Engagement/Conversion
Team Size & Skill	Small/Basic	Large/Advanced

If you are interested in knowing more about Salesforce marketing automation products, Talk to us now. TechStorm Consulting Ltd is a Salesforce registered consulting partner. We make your journey to the cloud SIMPLE! And follow us on Twitter and LinkedIn

Salesforce is a powerful CRM that will help you keep tabs on nearly all aspects of your company's sales and customer contacts. Salesforce can also provide insights into your analytics that will help your teams in understanding customer needs and keeping your customers happier. Today, nearly 60 percent of all companies have integrated or plan to integrate Salesforce clouds. With Salesforce you can do so much for your employees, for your organization. You can almost control/create everything with Salesforce's highly customizable interface. In this series of Salesforce updates month, TechStorm will share a few basic tips and tricks for beginners to get you started. Moving forward we will be covering more and if you want to know more please get in touch with us at info@techstorm.ie

1. Start Creating List Views: List Views are Salesforce’s way of managing different sets of data within Objects. If “Recently Viewed” “My Open Leads” or “My Cases” mean anything to you, these are your list views. You can also create your own List Views! Just click and experiment your way through to best manage your records and your day.

2. Use Reports to Analyse Metrics: This is my favourite section Salesforce. The amount of data can be viewed in reports tab is amazing. And I am sure that any Salesforce user reading this has seen a report or two and might have also experimented in creating one! Reports aren’t just for Admins to generate; they are in fact extremely easy to create and you can gain amazing insights from them.

   Your manager or admin will have probably set up some Reports & Dashboards for you that shows you some key KPI’s and statistics (If not then ask them to!), but for any insights you want to gain from your own records, just create a report. It can be viewed just for yourself or can share across the various teams. Some examples are

   • Where do my biggest deals come from? (Lead Source)
   • How long does it take me to close a deal?
   • What industry are most of my accounts in?
   • What is my team’s or company’s performance Q or YoY?

3. Use Chatter to Collaborate:Chatter is a social collaboration tool that let’s your business, customers and partners all collaborate.

   The first and most immediate way you can use Chatter is on records in Salesforce. Chatter will most likely be available on every record in your Salesforce Org. Here you can upload files, images, write comments, “@” your manager, your subject matter expert, or a sales engineer to ask them for help. When you and your organisation gets into the habit of using chatter, collaboration on records becomes a hell of a lot easier, and it stays on the record forever.

   The second way to use Chatter is through Groups. Groups can be created internally in your Salesforce instance, or externally (Meaning you can invite your customers for free!). You can create groups for a particular product to ask for help, a particularly large account that many are collaborating on, or even an external group for you and your customers to have a workspace! Chat your way through – through Chatter!

4. The Fundamentals – Tasks, Activities & Emails

   The most basic core functionality of Salesforce system:

   • a) Tasks: Allow you to create an action for yourself to follow up with. You can set a date, a reminder, and a brief description. Bonus, you can even set tasks for others!
   • b)Activities: Let you log interactions that have happened with your customer, record important meeting notes, or brief comments about why you interacted with that client
   • c) Emails: Allow you to send emails out to clients directly from Salesforce. You can do this from within the comfort of Salesforce, taking advantage of time saving features like Email Templates.

The above can be managed on ADMIN level or basic Salesforce user level.

GDPR is here

The General Data Protection Regulation (GDPR) is a comprehensive European privacy law that takes effect on May 25, 2018. GDPR is a new age data protection law that not only affects European businesses but all organizations handling the personal data of EU citizens. It updates existing laws to strengthen the protection of personal data in the lieu of massive data thefts frequently headlining global news. It expands the privacy rights granted to EU individuals, and it places many new obligations on organizations that market to, track or handle EU personal data, no matter where an organization is located. It replaces the patchwork of national data protection laws currently in place with a single set of rules, directly enforceable in each EU member state.

Key Changes

The GDPR provides more privacy rights to EU individuals and places significant obligations on organizations. Some of the key changes are:

• Expanded rights for EU individuals: deletion, restriction, and portability of personal data
• Compliance obligations: implement appropriate policies and security protocols
• Data breach notification and security: additional security requirements on organizations
• New requirements for profiling and monitoring: additional obligations on such organizations
• Binding Corporate Rules (BCRs): legalize transfers of personal data
• Enforcement: Heavy fines based on seriousness of the breach and damages incurred
• One stop shop: central point of enforcement for organizations

Last but not the least, the GDPR does not require EU personal data to stay in the EU, nor does it place any new restrictions on transfers of personal data outside the EU.

Are you GDPR fit?

Did you a Get Buy in and Build your team to work on GDPR? Did you assess the Organization’s GDPR capabilities? Did you establish the controls and processes as laid down in the GDPR privacy law? Are you GDPR document Compliant? If you are not, under the GDPR, authorities can fine organizations up to the greater of €20 million or 4% of a company’s annual global revenue, based on the seriousness of the breach and damages incurred. GDPR is expected to set a new benchmark for consumer data rights by holding companies (of any size) more accountable.

Our Commitment to you

The GDPR is coming, TechStorm is here to help. We, at TechStorm, deliver only GDPR compliant CRM solutions. As your salesforce and Sage consultants, we are committed to our customers’ success, including compliance with the General Data Protection Regulation (GDPR). Our team of strong and successful Salesforce and Sage consultants from diverse culture, background technical and domain expertise, have closely analyzed the requirements of the GDPR and looked into salesforce and sage documents to verify their compliance with the GDPR. We are dedicated to helping our customers in their efforts to comply with the GDPR through our robust privacy and security protections.

Sage Live got bigger and better:

Importance of business management software for maintaining financial health of the company, will not be understood, unless you don’t use one. Sage Live is now renamed as Sage Business Cloud Financials, which caters to companies with bigger dreams. It is not just another solution with "different pack, same theory" concept, but it has come up with some striking additional features.

Getting Started with Sage Business Cloud Financials

Financial results and numbers might keep you up, even in the night. Sage Business Cloud Financials puts you in a peaceful mind-state, by offering everything you need for managing accounting, payroll, payments and people. It makes the tool selection process easier, it gives away all features in a single package that your business needs now and in the future.

Sage Business Cloud Financials: What is it?

As Stephen Kelly, CEO of Sage mentions Sage Business Cloud Financials is new transformative wave of business software, which is aimed at bringing productivity into businesses of all shapes, and sizes.

Sage Business Cloud Financials is a business management solution that grows along with your business, which syndicates intelligence, scalability, support and user comfort.

• It connects sales, banking, payments and gives a 360° view of business
• It gives immense control and options for customization
• It gives insights about company, in a brand-new way, with reports and dashboards
• It automates admin tasks and increases productivity
• It is deployed on cloud, and is integrated with Salesforce CRM
• It offers number of business applications, which can be used along-side

Beyond Sage Business Cloud: Integration

Sage Business Cloud Financials is the first real-time solution, built on Salesforce CRM. There can be gaps in anything and everything, and a tool might not cater to all needs of a business, but it can merge with other applications like Kimble, Xactly, Fairsail, etc, using Sage’s API.

TechStorm partnership with Sage

Sage is the market leader for integrated accounting, payroll and payment system, supporting ambitions of world’s entrepreneurs. TechStorm is a certified Sage-Live partner, which works alongside Sage, and aims at giving back to community by using new accounting software, aimed at Non-profit organizations.

What is Marketing Automation?

In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open and the videos they watch. There are many marketing automation software’s available in the market today. According to the source, organizations are expected to spend over 32 billion U.S. dollars on marketing automation software in 2018. Thanks to products from companies like Hubspot, Marketo and Act-On Software, Pardot marketers now have the ability to create highly effective digital marketing programs that were unthinkable just a few years ago.

What is Pardot?

Pardot is a SaaS based on-demand marketing automation solution that helps business to business sales and marketing teams. It is built on top of #1 CRM system – Salesforce.

If you want to review your marketing efforts , Pardot is your tool. Pardot as a technology will enable you to do things that were not possible prior to implementation.

Solutions offered by Pardot:

Pardot changes every marketer’s day today life, by giving tools that will help in generating smarter leads and managing them, doing result-oriented e-mail marketing, executing drip campaigns and getting insights from reports.

Pardot has B2B marketing automation as its core, and on top of that, B2B Marketing Analytics, Salesforce Engage and Einstein Account based marketing, an AI based tool are offered.

#1 B2B Marketing lead automation – highlights:

Pardot is an interactive, easy-to-use marketing tool that enables marketers to create, deploy and manage the digital campaigns for a business to business (B2B) company and to sync with sales team.

• Streamlined Lead Management :Pardot enables the team to reach out prospects faster, and smarter. It aids a marketer all the way from lead capturing, nurturing them by sending out relevant content that is tweaked to audience’s interests and qualifying them.
• Smarter Lead generation : Pardot helps in building valuable marketing assets like landing pages, smart forms, etc, with which we can capture more leads. It also has numerous connectors, with which we can connect to social media and organic, paid search tools to generate more leads.
• Effortless E-mail marketing :Pardot’s E-mail builder helps to build professional, personalized emails. The process can be automated, scheduled, which saves time. Integrated reporting and testing capabilities are present which comes handy to any marketing team.
• Seamless Sales Alignment : Pardot connects with Salesforce CRM, it helps in converting all marketing efforts to sales. Pardot makes selling process more effective, by giving real time alerts, revealing customer’s activities and giving game changing insights.
• Insightful ROI Reporting: Pardot has a rich set of standard reports, which throws light on campaign performance, sales funnel, email marketing performance, and reports on connected tools like Google AdWords.

#2 B2B Marketing Analytics

This solution of Pardot, maximizes sales and marketing ROI by giving customizable dashboards. Mobile application is available, with which data can be viewed on the go, also insights can be shared at any point of time, with anyone.

#3 Salesforce engage

Sales team can be enabled to sell smarter with Pardot’s real time alerts, reports, campaigns. Mobile application, integration with Gmail and outlook from Pardot enable them to reach out to prospects much faster.

#4 Einstein Account Based Marketing

Pardot resolves the issue of selecting the right prospects to target at, with the help of Artificial Intelligence. Einstein helps in identifying the right prospects, suggests how to increase engagement and convert them.