Smarter Marketing Automation on No1 CRM platform!

What is Marketing Automation?

In its most basic form, a Marketing Automation platform is an application that you can use to communicate with your customers and prospects through a huge variety of channels. It monitors how your customers and prospects interact with your organisation, from the web pages they visit, to the emails they open and the videos they watch. There are many marketing automation software’s available in the market today. According to the source, organizations are expected to spend over 32 billion U.S. dollars on marketing automation software in 2018. Thanks to products from companies like Hubspot, Marketo and Act-On Software, Pardot marketers now have the ability to create highly effective digital marketing programs that were unthinkable just a few years ago.

What is Pardot?

Pardot is a SaaS based on-demand marketing automation solution that helps business to business sales and marketing teams. It is built on top of #1 CRM system – Salesforce.

If you want to review your marketing efforts , Pardot is your tool. Pardot as a technology will enable you to do things that were not possible prior to implementation.

Solutions offered by Pardot:

Pardot changes every marketer’s day today life, by giving tools that will help in generating smarter leads and managing them, doing result-oriented e-mail marketing, executing drip campaigns and getting insights from reports.

Pardot has B2B marketing automation as its core, and on top of that, B2B Marketing Analytics, Salesforce Engage and Einstein Account based marketing, an AI based tool are offered.

#1 B2B Marketing lead automation – highlights:

Pardot is an interactive, easy-to-use marketing tool that enables marketers to create, deploy and manage the digital campaigns for a business to business (B2B) company and to sync with sales team.

• Streamlined Lead Management :Pardot enables the team to reach out prospects faster, and smarter. It aids a marketer all the way from lead capturing, nurturing them by sending out relevant content that is tweaked to audience’s interests and qualifying them.
• Smarter Lead generation : Pardot helps in building valuable marketing assets like landing pages, smart forms, etc, with which we can capture more leads. It also has numerous connectors, with which we can connect to social media and organic, paid search tools to generate more leads.
• Effortless E-mail marketing :Pardot’s E-mail builder helps to build professional, personalized emails. The process can be automated, scheduled, which saves time. Integrated reporting and testing capabilities are present which comes handy to any marketing team.
• Seamless Sales Alignment : Pardot connects with Salesforce CRM, it helps in converting all marketing efforts to sales. Pardot makes selling process more effective, by giving real time alerts, revealing customer’s activities and giving game changing insights.
• Insightful ROI Reporting: Pardot has a rich set of standard reports, which throws light on campaign performance, sales funnel, email marketing performance, and reports on connected tools like Google AdWords.

#2 B2B Marketing Analytics

This solution of Pardot, maximizes sales and marketing ROI by giving customizable dashboards. Mobile application is available, with which data can be viewed on the go, also insights can be shared at any point of time, with anyone.

#3 Salesforce engage

Sales team can be enabled to sell smarter with Pardot’s real time alerts, reports, campaigns. Mobile application, integration with Gmail and outlook from Pardot enable them to reach out to prospects much faster.

#4 Einstein Account Based Marketing

Pardot resolves the issue of selecting the right prospects to target at, with the help of Artificial Intelligence. Einstein helps in identifying the right prospects, suggests how to increase engagement and convert them.